“媒体X”时代旅游研究范式之变

Paradigm Shifts of Tourism Studies in the Era of Media X

本文通过探讨基于技术视角的媒体变迁的逻辑路径,远望未来媒体之生态和格局,提出“媒体 X”概念,认为它更好地概括了由信息技术变革引发的社会环境非线性颠覆式范式变化的特征。并从旅游行为的底层扩张、旅游认知的“媒体中介化”和旅游体验的“虚拟化”等层面,探讨了“媒体X”对旅游活动的渗透和影响。在此基础上,本文提出可以从学科互涉、思维范式转化和方法论创新等角度,拓宽旅游研究视角,创新研究方法,实现突破发展。

This paper proposed the concept of Media X to better reflect the ever-shifting and increasing roles of media and communications in the societal transformations initiated by the emergence of the Internet and the advent of the overall information technology. As it continues its velocity, Media X directly and profoundly affects how we live, learn, and leisure, as typified by and manifested in the realm of tourism. As such, the paper attempts to contextualize tourism and its research in the emerging and futuristic era of Media X. It explores an interdisciplinary approach to study the consumers of tourism, destination image, and touristic experiences as examples of advancing and transforming tourism research. The paper posits that the research of and on tourism is on the verge of paradigm shift from its traditional theoretical roots to the context of and integration with Media X. It is proposed that Media X presents opportunities and broader and richer platform for innovations and breakthroughs in theories and methods by tourism researchers who inform themselves of the trajectory of the evolving technologies and characteristics of Media X.