凤翔泥塑在西凤酒包装设计中的应用研究

Application of Fengxiang Clay Sculpture in the Package Design of Xifeng Liquor

西凤酒是陕西独具特色的一种酒,因为其清洌、醇香而受到人们的欢迎,西凤酒无论是外型包装还是酒瓶的造型,都充满着当地的文化内涵。本文的研究对象为陕西凤翔地区的西凤酒,对现代包装设计中所涉及的泥塑元素进行分析,并且明确凤翔泥塑中所代表的精神内涵,以此为鉴,设计出具有文化特色又符合消费者审美需求的酒包装,使人们能够更好地了解我国的传统文化。

Xifeng liquor, made in Shaanxi and with special features, due to its clean and mellow taste, is quite popular among customers. Both the packaging and the bottle shape of Xifeng liquor are endowed with local cultural backgrounds. In this paper, the representative meanings of Fengxiang clay sculpture elements related to the package design of Xifeng liquor were analyzed. On this basis, we focused on designing better liquor package for bringing consumers up to the access to traditional Chinese cultures.