新媒体时代高校校友工作研究

University Alumni Work in the New Media Era

新媒体作为新的沟通业态,在沟通方式、沟通内容甚至在沟通理念等方面给人们的生活和工作带来巨大影响,新媒体技术也不断给高校校友工作带来新契机、新挑战、新理念和新实践。充分巩固和发挥原有校友工作的优势,积极探索适应新媒体发展趋势的校友工作理念、体制机制、工作平台,对于不断整合校友资源、提高校友工作服务水平意义重大。

New media,as a new communication format,has a great impact on people’s life and work in terms of communication methods,contents and even concepts.New media technologies also bring about new opportunities,challenges,concepts and practices to alumni work.Based on a full consolidation and a full play to the advantages of the original alumni work,it calls for an active exploration of alumni work philosophy,system mechanism and work platform in conformity to the development trend of new media.It is thus of great significance for the continuous integration of alumni resources and the improvement of alumni service level.