新零售模式下服装零售终端承载的功能与服务研究

Research on the Functions and Services Carried by Clothing Retail Terminals under the New Retail Mode

纯电商时代已过去,也不存在纯线下的零售时代,以新零售为代表的“五个新”将冲击未来的商业。而服装零售业的发展不容乐观,传统服装零售业面临着转型升级的挑战,如何借力新零售,重新赋能服装零售终端的功能与服务,是转型升级的必经之路。立足新零售模式的特色和优势,结合服装零售业的发展现状,分别以线下服装实体店和线上服装电商店的功能与服务为研究重点,以探究新零售模式下的服装零售终端应承载什么样的功能与服务,为服装新零售的发展献计献策,提供可以参考的解决方案。

The era of pure E-commerce has passed,and there is no retail era under the pure line.The“five new”represented by new retail will impact the future business.The development of the clothing retail industry is not optimistic.The traditional clothing retail industry is facing the challenge of transformation and upgrading.How to leverage the new retail and re-enable the functions and services of the clothing retail terminal is the only way to transform and upgrade.Based on the characteristics and advantages of the new retail model,combined with the development status of the apparel retail industry,the functions and services of offline clothing stores and online clothing stores are taken as research priorities to explore the retail retail terminals under the new retail model.What kind of functions and services provide suggestions for the development of new retail clothing and provide solutions that can be referenced.