基于电商背景下对桐梓县方竹笋销售策略优化研究

Study on Optimization of Marketing Strategy of Bamboo Shoots in Tongzi County Based on E-commerce

在电子商务经济影响下,我国农产品产量持续增长,农产品市场逐渐规模化、专业化、网络化,部分农产品除了满足国民需求之外,还出口到国外,参与国际农产品市场竞争。文章以桐梓县方竹笋为例,首先比较该地区现有销售模式的优缺点,并分析其所存在的问题;其次,提出4点县域方竹笋销售的优化策略,为桐梓货出山提供应用参考。

Under the influence of E-commerce economy,the output of agricultural products in China keeps increasing,and the market of agricultural products is becoming more and more large-scale,specialized and networked.In addition to meeting the national demand,some agricultural products are exported to other countries to participate in the competition of international agricultural products market.Taking fang bamboo shoots in Tongzi county as an example,this paper firstly compares the advantages and disadvantages of the existing sales mode in this area,and analyses the existing problems.Secondly,it puts forward the optimization strategy of the sales of fang bamboo shoots in four counties,which provides an application reference for the delivery of Tongzi goods.