纸媒微信公众号的发展隐忧与突围路径

The Development Hidden Danger and Breakthrough Ways of Paper Media Wechat Official Account

传统纸媒在面临新媒体技术冲击的形势下,借力微信公众平台推进转型发展已经是共同的选择.经过不断探索,一些纸媒微信公众平台已经较好地掌握了一些规律,将公众号经营得有声有色,但也出现了内容同质化严重、文风浮夸、被动迎合受众、缺乏独立风格等问题.如何发展并用好微信新平台仍是纸媒转型发展迫切需要解决的问题.只有重视新媒体技术的学习和运用,创造条件促进从业者转型,与时俱地进行新闻生产,才能在激烈的新时代媒体竞争中立于不败之地.

Traditional paper media,facing with the impact of new media technology,is promoting transformation development by use of Wechat official account,which has been a common choice.Through continuous exploration,many paper media Wechat official accounts have grasped some rules and made some achievements,while there are some existing problems that can’t be overlooked.How to develop and make good use of Wechat official account is the key problem for all paper medias to realize their transformation.Only by learning and using new media technologies,creating conditions for the journalists’ transformation as to produce news with the times,can paper media Wechat official account succeed in the competition of new media age.