文化和旅游融合的国际经验启示

Enlightenment from the International Experience of Cultural and Tourism Integration

文化是旅游的灵魂,旅游是文化的载体。促进文化与旅游融合,是世界各国发展的主流和趋势。我国在文化和旅游融合上,特色化不足、差异化不明显、融合发展水平不高,而英国、美国、日本和韩国结合自身实际通过活化文化资源、注重文化创意、建立产业链和加强顶层设计等方式走上了各具特色的文化旅游道路。因此在推动文化和旅游融合上,我国应加强政府规划、打造文化品牌、加强科技创新、培养专业人才,加快文化资源与旅游资源的整合,探索创新发展文化与旅游融合的新业态。

Culture is the soul of tourism and tourism is the carrier of culture.Promoting the integration of culture and tourism is the mainstream and trend of development in all countries.China's cultural and tourism integration is in adequate in characteristics and differentiation,low in level of development,while the United Kingdom,the United States,Japan and South Korea,have taken the advantages of their resources and developed their own unique cultural tourism by invigorating the cultural resources,emphasizing cultural creativity,constructing industrial chains and strengthening top-level design.Therefore,in promoting the integration of culture and tourism,China should strengthen government planning,build cultural brand,enhance scientific and technological innovation,cultivate professional talents,accelerate the integration of cultural resources and tourism resources,and explore innovative development of cultural and tourism integration.