广彩在传统造物设计中的视觉化应用

VISUAL APPLICATION OF GUANGCAI IN TRADITIONAL CREATION DESIGN

了解非遗广彩文化的基本概念,探索广彩文化、艺术、商业等发展状况,分析广彩艺术对当地旅游产业文创产品设计应用提供新思路,推进广彩艺术在设计实践中的运用。系统梳理广彩的制作工艺,结合现代商业艺术表现手法,摸索如何将广彩系列化视觉形象应用于旅游文创产品设计中,通过广彩文化的研究,探析文创旅游产品设计中视觉效果针对性和实用性不足等问题。旨在促进中西文化的交汇融合;保护和传承“非遗广彩”,推动广彩文化在地域旅游经济中的发展。

Aim To explore the visual application of Guangcai in traditional creation design,to understand the basic concept of non-heritage Guangcai culture,to explore the development of Guangcai culture,art and commerce,and to provide new ideas for the application of Guangcai art in the design of creative products in local tourism industry,and to promote the application of Guangcai art in design practice.Methods systematically combing the production process of Guangcai,combining with modern commercial art expression techniques,to explore how to apply the visual image of Guangcai serialization to the design of tourism creative products,through the study of Guangcai culture,to explore the problems of insufficient pertinence and practicability of visual effects in the design of Wencai tourist products.The results are aimed at promoting the convergence and integration of Chinese and Western cultures,promoting the development of Guangcai culture in regional tourism economy,and promoting the inheritance and protection of nonheritage Guangcai culture.