二次元经济下基于用户体验的衍生品设计探索

EXPLORATION OF THE DERIVATIVES DESIGN IN ANIMATION ECONOMY BASED ON USER EXPERIENCE

在二次元经济席卷全球的当下,作为重要变现环节的衍生品设计仍存在着许多问题,如何更好地进行衍生品设计是设计师们应当探讨的命题。将体验设计与衍生品设计有机结合起来,设计出符合消费者多样化需求的二次元衍生品。二次元经济的主体是内容与用户,将二次元衍生品有机地与体验设计结合起来是符合产业趋势的思考方向。在二次元经济蓬勃发展的趋势下,其衍生品的设计可以从体验设计的角度出发进行思考,当下的设计师应更深入地思考和完善衍生品设计这一二次元经济产业环节。

At the present time when the anime economy sweeps across the world,there are still many problems in the derivative design,which is an important part of cash flow.How to carry out the derivative design better is a proposition that designers should explore.Combining the experience design and the derivative design organically to design anime derivatives that meet the diversified needs of consumers.The main body of the anime economy are content and users.Combining the anime derivatives with experience design organically is a thinking direction in line with the industrial trend.Under the trend of vigorous development of the anime economy,the design of derivatives can be considered from the perspective of experience design.Designers should think deeply and improve the anime economic industry link of derivatives design.