基于服务设计理念下的包装视觉设计探析——以“福建福州茉莉花茶”包装视觉设计为例

ANALYSIS OF PACKAGING VISUAL DESIGN BASED ON SERVICE DESIGN CONCEPT——TAKING "FUJIAN FUZHOU JASMINE TEA" PACKAGING VISUAL DESIGN AS AN EXAMPLE

随着社会审美水平的提高,产品包装视觉设计不再仅仅是装饰和传达商品信息,为了顺应消费者对产品服务和体验的新诉求。文章尝试将服务设计理念引入包装视觉设计的研究,通过服务设计的理念、方法与工具,以福建“福州茉莉花茶”包装视觉设计实践为例。最终得出以服务设计理念为核心的包装视觉设计思维,为同类产品包装视觉设计提供新的创新思路。

With the improvement of social aesthetic level,the visual design of product packaging is no longer just to decorate and convey commodity information,in order to meet the new demands of consumers for product services and experience.This paper attempts to introduce the concept of service design into the study of packaging visual design.Through the concept,methods and tools of service design,this paper takes the packaging visual design practice of Fuzhou Jasmine Tea in Fujian as an example.Finally,the packaging visual design thinking with service design concept as the core is obtained,which provides new innovative ideas for packaging visual design of similar products.