摘要
通过提取浙东文化符号,设计出有地域特色的文化产品。首先,以符号学为设计指导,选择浙东文化的典型代表宁波鼓楼为设计载体,从造型、色彩和材质三方面进行特征分析;其次,提取元素符号形成矢量图像,并结合“甬”字象形字造型,运用形状文法进行推衍;最后,得到设计方案应用于设计实践中。通过对浙东文化的符号学设计研究,意在将地域文化元素符号应用于当代设计中,为文化产品的开发设计提供可借鉴的思考与方法。
It aims to design the cultural products with regional characteristics by extracting cultural symbols of East Zhejiang.Firstly,under the guidance of Semiotics,it chose Ningbo Drum Tower as the most representative of East Zhejiang culture,afterward analyzed it from three aspects:shape,color and material.Secondly,it extracted the element symbols and drew the illustration of landmark,combined the shape of Yong’s pictographic character,and deduced it with shape grammar.Thirdly,the results were applied to the final design.Through the study of East Zhejiang culture semiotics design,it aims to use the element symbol of local culture into today’s design,and provide referenced ideas and methods for the design of cultural products.
出处
《设计》
2019年第15期126-127,共2页
Design
关键词
浙东文化
符号学
形状文法
文化产品
设计
East Zhejiang culture
Semiotics
Shape grammar
Cultural products
Design
