体验视角下全域旅游目的地游客满意度研究——以南京市为例

Research on Tourist Satisfaction Degree of Comprehensive Tourism Destinations from the Perspective of Experience: Taking Nanjing as an Example

从游客体验视角出发,在把握全域旅游内涵的基础上,以全域旅游示范区南京市为例,围绕全域旅游创建标准中与游客体验有关的要素,设计游客满意度调查问卷,对问卷调查数据进行统计分析,以了解游客对南京市全域旅游发展现状的满意度。在此基础上,提出提高游客知行体验满意度、游览体验满意度、情感体验满意度和感觉体验满意度的策略。

Starting from the perspective of tourist experience,on the basis of grasping the connotation of comprehensive tourism,taking Nanjing city-the comprehensive tourism demonstration area-as an example,this paper focused on the factors related to the tourist experience in the creation criteria of comprehensive tourism,designed a survey questionnaire for tourists satisfaction,and conducted a statistical analysis on the survey data so as to find out the tourist satisfaction degree on the status quo of Nanjing's comprehensive tourism development.On this basis,the paper proposed some strategies to improve the satisfaction degrees of tourists knowledge and travel experience,tour experience,emotional experience and feeling experience.