中国潮牌服饰的品牌营销策略探究

Research on Brand Marketing Strategy of Chinese Tide Brand Apparel

随着青年群体的消费能力不断攀升,潮流文化正在以不同的方式出现在人们的生活中,而当代的中国青年人也正处在这股热潮之中。受到年轻人喜欢的中国潮流品牌数不胜数。本课题通过探究当下国潮的起源、风格、广泛流行的原因以及“国潮”最终发展的方向,提出关于国潮品牌发展的建设和思考,为中国本土潮牌寻找创新发展方向。

As the consumption ability of young people continues to rise, the trend culture is presented with so many different ways in daily life, and the contemporary Chinese young people are also among this trend. There are also countless Chinese fashion brands (referred to as “domestic fashion”) that young people like. This paper explores the origin, style, how it become popular widely, and the final direction of the development of “domestic fashion”. And it will propose the construction and thinking of the development of domestic fashion brand, and seek innovative development direction for China’s domestic fashion brand.