中国品牌在中东地区销售的适应性改造技术解析

Analysis of the Adaptation Technology of Chinese Brands in the Middle East

从2004年开始,中国自主品牌汽车厂家就开始摸索国际出口的业务,从出口业务初期的"路边协议",到有计划有步骤海外市场布局。15年来,中国汽车的出口业务,有着从量变到质变的过程。一般的消费者可能会问,国内的销售的车型,国外能销售吗?有没有一款所谓的全球车型,包打全球的天下呢?答案是否定的,没有一款车型是一成不变的,可以在任何国家和地区都能够销售的。在营销和广告层面所宣称的"全球车型",也只不过是产品的品牌名称是同一个。但是,车辆的内核的本身,都是经过"适应性"改造后的车型。即使外观没有太大的区别。但是,内部的些许零部件,都是经过适应开发和试验之后才允许销售的。一般的消费者可能不太了解具体的内容,但是,每个国际业务的从业者,都是非常清楚的。经过多年的工作经验总结和研究积累,文章针对中东地区销售的车辆,需要做哪些方面的适应性改造,做了详细的分析,仅供读者参考。

Since 2004,Chinese independent brand auto manufacturers have begun to explore the international export business,from the "roadside agreement" in the initial stage of export business to the planned overseas market layout.In the past 15 years,the export business of Chinese automobiles has changed from quantitative to qualitative.The average consumer may ask,can the domestic sales model be sold abroad? Is there a so-called global model that covers the world? The answer is no,no model is static and can be sold in any country or region.The "global models" claimed at the marketing and advertising levels are simply the same brand name.However,the core of the vehicle itself is a model that has been "adaptively modified".Even if the appearance is not much different.However,some of the internal parts are allowed to be sold after adaptation and testing.The average consumer may not know much about the specific content,but every practitioner of international business is very clear.After years of work experience summarization and research accumulation,this article has made detailed analysis on the adaptation of vehicles sold in the Middle East,and is only for readers' reference.