我国主流媒体智慧全媒体建设的目标与路径

Research on the Objectives and Paths of China’s Mainstream Intelligent Omni-media Construction

随着大数据、人工智能、5G等新技术的应用,智慧全媒体成为媒介融合深度发展未来趋向,建设智慧全媒体已经成为我国主流媒体最为重要的国家课题和时代课题。分析智慧全媒体的内涵和特征,探讨我国主流媒体智慧全媒体建设的国家目标、行业目标和机构目标,以此为基础提出以理念思维创新为引导、以体制机制建设为保障、以技术研发为支撑、以统筹兼顾为原则的建设路径。

With the application of new technologies,such as big data,AI and 5G,intelligent Omni-media has become the future direction of media integration development,and to construct the intelligent Omnimedia has become the most important national issue of mainstream media in China.This article starts with an analysis of the connotation and characteristics of intelligent Omni-media and then discusses the objectives of mainstream media intelligence Omni-media construction from three aspects:country,industry,and institution.As a conclusion,this paper proposes a construction path including the concept innovation,the institution construction,technology research and development,and the overall planning.