试论文化遗产类旅游景区文化建设的现状和对策研究

Study on the Present Situation and Countermeasures of Cultural Construction in Cultural Heritage Scenic Spots

文化遗产类旅游景区文化品牌的塑造是建立在对其自身历史文化资源的深度挖掘、传承和保护基础之上的提升。当今国内文化遗产旅游业的蓬勃快速发展,对旅游景区文物保护事业提出了新的要求,是当地景区塑造自身品牌、加强特色文化建设的机遇。但由此随之而来的文化遗产的过度开发和对文物的损毁现象,也是旅游景区分析、研究和解决的问题。

The shaping of cultural brand of cultural heritage scenic spots is based on the deep excavation, inheritance and protection of their own historical and cultural resources. The vigorous and rapid development of contemporary domestic cultural heritage tourism not only puts forward new requirements for the protection of cultural relics in tourist attractions, but also provides opportunities for local scenic spots to shape their own brand and strengthen the construction of characteristic culture. However, the excessive development of cultural heritage and the destruction of cultural heritage are also problems that need to be analyzed, studied and solved urgently.