关于新时代全媒体理念的解读与思考

Interpretation and Reflection on the Concept of Omni-media in the New Era

互联网的蓬勃发展、传播技术的跨越爆发以及受众心理和信息接收习惯的巨大变化,推动新闻传播领域发生剧烈而深刻的变革。党的十八大以来,以习近平同志为核心的党中央,针对互联网发展和新媒体建设等重要而迫切的时代话题,在一系列会议、调研和集体学习等基础上,从理念方法创新、融合管理推进、话语体系变革、舆论引导升级等四个角度,回答了新的历史时期如何推动媒体融合发展。

The vigorous development of the Internet,the breakthrough of communication technology and the great changes in audience psychology and information receiving habits have pushed the field of news communication to undergo drastic and profound changes.Since the 18 th national congress of the Communist Party of China,the Party Central Committee with Comrade Xi Jinping at its core,for the development and construction of the Internet media,in a series of meetings,research,collective learning and so on,from the perspectives of idea and method innovation,integrated management,discourse system reform and public opinion guidance and upgrading,foresight in response to the new historical period,how to promote the development of media convergence concerns in the New Era.