四川塔罗科血橙产业发展现状及对策

Current Development Situation and Countermeasures of Tarocco Blood Orange Industry in Sichuan Province

四川省塔罗科血橙产业占全国总量的86.2%,成为全国最大塔罗科血橙基地,通过3个区域的调查发现,产业发展到了需要突出强化特色、重点发挥优势、全面提升综合竞争力的时期。针对品种退化、销售渠道出现瓶颈、园区缺乏科学规划、产业发展滞留不前等问题,提出完善塔罗科血橙市场应加强政策支持力度、优化产品结构、加强品牌建设力度、开创产业发展新模式,建立完整的销售体系等多方面建议。

The output of Tarocco blood orange industry in Sichuan province accounted for 86.2%of the national total,thus becoming the largest Tarocco blood orange base in China.Through investigations in three areas,it is high time that industry development should highlight the reinforcement characteristics,major advantages and comprehensive improvements of competitiveness.In view of the problems such as the deterioration of varieties,the bottleneck of sales channels,the lack of scientific planning in the park and the stagnation of industrial development,the present paper puts forward various suggestions for improving the Tarocco blood orange market,including strengthening policy support,optimizing product structure,strengthening brand construction,creating a new model of industrial development and establishing a complete sales system.