诱导性信息对消费者认知偏差的影响研究——以说服知识为调节变量

The Effect of Inductive Information on Consumer’s Cognitive Bias:Based on Persuasive Knowledge as the Moderated Variable

本文研究网络购物中的诱导性信息对消费者认知偏差的影响。以在校大学生为调查对象,研究结果表明:网络商家通过销量操控、弱化显示不利条款以及通过推荐系统发布的诱导性信息能够导致消费者在网购时产生认知偏差。本文依据研究结论提出了相应的建议。

The article focuses on the effect of inductive information on consumers'cognitive bias when shopping online.Based on the survey of university students,the empirical results indicate that inductive information coming from sales manipulation,weakening showing disadvantageous issues and recommendation systems can cause consumers'cognitive bias when shopping online.The article proposed relevant suggestions based on the empirical results at last.