互联网+时代生鲜农产品物流的现状、问题和趋势

The Current Situation, Problems and Trends of Fresh Agricultural Products Logistics in the Internet+ Era

目前我国农产品物流总额上升,冷链物流发展迅速。但生鲜农产品冷链物流设备落后,物流环节多,流通损耗率高,信息不对称,物流供应链组织化程度低等因素制约着生鲜农产品物流的发展。互联网+背景下,生鲜农产品物流呈现出许多新趋势,大数据,云计算物联网等信息技术运用到生鲜农产品物流中,与第三方物流相结合,吸引资本集聚和专业化人才,促进生鲜农产品品牌化,进而推动生鲜农产品物流发展。

At present,the total agricultural product logistics in China has increased,and the cold chain logistics has developed rapidly.However,the cold chain logistics equipment of fresh agricultural products is backward,the logistics links are many,the circulation loss rate is high,the information is asymmetric,and the low degree of organization of the logistics supply chain restricts the development of fresh agricultural products logistics.Under the background of the Internet+,fresh agricultural products logistics has presented many new trends.Big data,cloud computing,Internet of Things and other information technologies are applied to fresh agricultural products logistics,combined with third-party logistics to attract capital agglomeration and specialized talents,and promote the branding of fresh agricultural products and thus promote the development of fresh agricultural products logistics.