跨文化视域下的中西方符号学实践

Chinese and Western Semiotic Practice from Intercultural Perspective

符号学是研究符号的一般原理的科学,具体包括符号结构、符号功能以及符号的社会约定性等内容。符号学实践包括作为传递信息和意义的语言符号的运用、符号的生成和发展、象征主义等几个方面。因此,符号学的语义研究涉及通讯、意指、修辞等层面。对中西方语义符号和象征符号的对比分析和研究有助于促进中西方不同文化符号系统间的跨文化比较。进行跨文化符号学实践的研究有助于我们探寻不同社会文化生成与发展的渊源与底蕴,对一个民族文化之根进行深刻的挖掘。我们在关注西方学者们的符号学成就的同时,应当发展具有中国和东方特色的符号学理论,在世界文化交流和融合的进程中做出我们应有的贡献。

Semiotics is the study of signs and sign principles, including sign structures, sign functions and how signs are encoded according to social conventions. Semiotic practice involves the ways in which verbal signs communicate messages and meanings, sign processes, symbolism and so on. The semantic study of signs is related to such aspects as communication, signification and rhetoric. The comparative analysis and research on semantic signs and symbols are beneficial to semantic communication among different historical and cultural sign systems in Chinese and Western cultural traditions. The study of intercultural semiotics is conducive to gaining a deep insight into the cultural origin and development of a society and probing into the profound culture of different nations. Meanwhile in keeping close watch on Western scholars' achievements in semiotic studies, we should develop the theory of semiotics with Chinese and oriental characteristics and make our due contribution in the process of exchange and fusion of global culture.