福建省跨境电商物流模式选择探析

Analysis on Logistics Mode Selection of Cross-border E-commerce in Fujian Province

在全球经济深度融合及移动信息全面普及的背景下,跨境电商这种“互联网+外贸”的新兴商业形态,顺应时代潮流迅猛发展。伴随而来的是跨境电商物流服务时间长、费用贵、丢损率高、信息追踪度弱、退换货难等一系列问题。邮政包裹、国际快递、跨境物流专线、海外仓储等跨境电商常用的物流模式各有优劣。福建作为21世纪海上丝绸之路核心区,外贸依存度比较高。福建B2B、B2C跨境电商在充分考量区域地缘经济政治特色的基础上,结合自身实际情况,合理选择适合自身发展的跨境物流模式,实现经济效益最大化。

In the context of in-depth integration of global economy and the wide popularity of mobile information technology, cross-border e-commerce, an emerging business form of "Internet + foreign trade", has been developing rapidly in line with the trend of the times.Yet, in the wake of its development, a series of problems arisesuch as long waiting time for the arrival of the purchase, high cost for logistics, high loss rate of packages, difficulty in tracking the delivery and difficulty in returning and replacing purchases, etc. The logistics modes commonly used by cross-border e-commerce enterprises, such as postal parcels, international express, freightspecial lines and overseas warehousing, each has its own advantages and disadvantages. Fujian,the core area of maritime silk road in the 21st century, is highly dependent on foreign trade. So B2B and B2C cross-border e-commerce enterprises in Fujian should make a rational choice of the cross-border logistics mode suitable for their own development to realize the maximal economic benefits by fully considering theirgeo-economic and geo-political characteristicsand combining with their own actual situation.