大数据环境下的茶叶销售模式研究

Study on Tea Sales Model in Big Data Environment

在大数据时代中,信息化的销售途径已经影响了茶叶产品销售的传统格局,但是大数据时代,对于茶叶产品所带来的机遇和挑战,仍然要充分的进行评估,特别是在大数据时代中,保持茶叶产品本身的文化属性,为茶叶产品销售奠定基础。在未来,茶叶产品的竞争也必然更为激烈,而大数据时代所带来的推动力与影响,将和茶叶销售模式紧密结合在一起,因此,需要茶叶销售者充分分析,并且进一步的推动销售模式的改变。

In the era of big data, the traditional tea sales pattern has been affected by the modernmarketing by means of information technology. However, whatopportunities and challengesthe big dataera has brought totea products need to be fully evaluated, especially the issues like keeping the cultural attributes of tea products tolay foundations for tea sales. In the future, tea productsaleswill be faced with even more intense competition, and the driving force and influence brought by the big data era will be closely combined with the tea sales mode. Therefore, it is necessary for tea merchants to fully analyze and further promote the change of the sales mode.