宝鸡市钛工业旅游SWOT分析

An SWOT Analysis on the Titanium Industrial Tourism in Baoji

宝鸡有“中国钛谷”之称。其钛产品产量占全国总产量的80%以上,占世界总产量的20%以上,其独特的工业产能优势为宝鸡发展钛工业旅游提供了保障。然而,目前宝鸡钛工业旅游的现状并不景气。针对宝鸡市发展钛工业旅游的优势、劣势、机会和挑战,利用SWOT矩阵分析法,可以提出如下思路:增加钛工业旅游吸引力;建设钛工业旅游产业链;探索钛工业旅游新模式。

Baoji, whose titanium industry production accounts for more than 80% of the total national output and more than 20% of the total world output, is well known as “Chinese Titanium Valley”. And its unique resource advantage provides a guarantee for titanium industrial tourism. Using the SWOT matrix analysis method, the paper analyzes the advantages, disadvantages, opportunities and challenges of developing titanium industrial tourism in Baoji City. In this way, some practical and feasible strategies are presented for expanding titanium industrial tourism: to increase the attraction of titanium industry tourism, build a tourism industry chain of titanium industry, and explore a new model of tourism of titanium industry.