新媒体时代高校共青团宣传思想工作创新研究

Innovative Research on New Media Age Communist Youth League Propaganda and Ideological Work

高校共青团是肩负着对广大青年进行思想教育、为中国共产党培养高校后备军的重要责任,在宣传思想工作中起着不可或缺的作用。互联网时代高校共青团宣传思想工作的环境、方法、载体和工作对象的特点都有了显著改变。党的十九大后,中国进入中国特色社会主义新时代,这给高校共青团宣传思想工作带来了新的要求和挑战。我们要深刻认识新媒体时代高校共青团宣传思想工作的意义,结合当今新媒体环境,创新高校共青团“互联网+“”宣传思想工作机制。

University Communist Youth League undertake the responsibility of ideological education of the youth and is reserves of the Communist Party. In the Internet age, the environment, methods, carriers and the characteristics of the object of the propaganda and ideological work of the Communist Youth League in colleges and universities have changed significantly. After the Nineteenth National Congress of the Communist Party of China, China has entered a new era of socialism with Chinese characteristics. This has brought new requirements and challenges to the propaganda and ideological work of the Communist Youth League of Colleges and Universities. We should deeply understand the significance of the propaganda and ideological work in the context of new media, combined with today’s new media environment, to deeply study the ideological propaganda work innovation of the Communist Youth League of Colleges and Universities.