网络“受众”的商品化:社交媒体中的“受众劳动”研究

Commercialization of Network "Audience":Research on "Audience Labor" in Social Media

新媒体时代里,资本剥削的逻辑从现实物理空间延伸到以社交媒体为代表的互联网产业,越来越多的网络受众成为推动互联网产业发展的“商品”与“免费劳工”。从传播政治经济学与后现代社会学理论角度,揭示社交平台上受众参与、受众注意力投放、受众需求管理的劳动形式及其商品化中的资本剥削本质,思考与审视受众劳动与受众商品化背后映射的家庭与社会的工厂化、时间的殖民化、受众主体性弱化的现实困境,以提高受众对数字资本主义渗透的警惕。

In the new media era, the logic of capital exploitation extends from the physical space of reality to the Internet industry represented by social media. More and more online audiences become "commodities" and "free labor" to promote the development of the Internet industry. From the spread of political economics and the theory of postmodern sociology Angle, reveals the social platform in the audience, the audience’s attention, the audience demand management form and its commercial exploitation of capital essence of labor, ministry of labor and the audience to think and look at the audience behind the commercialization of mapping of family and society’s factory, the colonization of time, the audience of subjectivity, the weakening of permeability to digital capitalism in order to improve the audience.