4ANDRIENKO G, ANDRIENKO N, BURCH M, et al. Visual analytics methodology for eye movement studies [J]. IEEE Transactions on Visualization and Computer Graphics, 2012,18 (12) : 2889-2898.
5Oliver R L.. Satisfaction: A Behavioral Perspective on the Con- sumer[M]. New York: Irwin/McGraw-Hill, 1997.
6Parasuraman A, Grewal D.. The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda [J]. Journal of the Academy of Marketing Science, 2000, 28 (1): 168-174.
7Tom Tullis, Bill Albert.. Measuring the User Experience: Collect- ing, Analyzing, and Presenting Usability Mmetrics[M].San Francisco: Morgan Kaufmann, 2008.
8Pine H, B. Joseph, Gilmore, James H.. The Experience Economy: Work is Theatre& Every Business a Stage [M]. Boston: Harvard Busi- ness School Press, 1999.
9Sehmitt B H.. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand [M]. New York: The Free Press, 1999.
10Mittal B, Ratchford BT, Prabhakar P.. Functional and Expressive Attributes as Determinants of Brand-Attitude[C]. Sheth JN. Research in Marketing. Greewieh. CT: JAI Press, 1990.
