摘要
文章在界定阅读推广线上活动数据基础上,详细介绍阅读推广线上活动用户数据、图文数据、菜单数据和交互数据的分析指标及其内容;同时围绕用户信息标签、线上活动校正、线上活动导向和线上活动效果可视化探讨数据分析在阅读推广线上活动中的直接应用,围绕去中心化和多元化活动链接深入剖析阅读推广线上活动数据的延伸应用。
Based on defining the data of reading promotion on-line activities, the article introduces in detail the analysis indicators and contents of user data, graphic data, menu data and interactive data of reading promotion on-line activities, and explores the direct application of data analysis in reading promotion on-line activities by centering aroundthe user information label, on-line activity correction, on-line activity orientation and visualization of on-line activityeffects, and further analyzes the extension application of reading promotion on-line activity data by focusing on decentralized and diversified activity links.
作者
黄红梅
Huang Hongmei(Dalian University of Foreign Languages Library,Liaoning, 116044)
出处
《情报资料工作》
CSSCI
北大核心
2019年第4期91-95,共5页
Information and Documentation Services
基金
大连外国语大学2017年高等教育研究课题“图书馆移动服务模式及其质量规范研究”(编号:2017G06)的研究成果之一
关键词
阅读推广
线上活动
数据分析
数据应用
reading promotion
on-line activities
data analysis
data application
