论中草药保健食品在中医药国际化的先导作用

Chinese Herbal Health Food can be Acted as the Pioneering Force in the Internationalization of Chinese Medicine

从中草药保健食品的历史起源、发展过程、内涵定义、产品定位、市场现状及与中药药品的关系出发,探讨相关概念的区别,回顾近年来中草药保健食品国际化的研究进展,以美国市场为例提出中草药保健食品可作为中医药国际化的先导力量的观点,提出重视和发挥中草药保健食品国际化对满足国际健康需求、承担养生健康文化东西方交流新载体角色、培育中华养生文化国际消费环境的价值和作用,将丰富中医药国际化的内涵和途径,为中药药品这一中医药国际化的核心力量以“药物”身份进入国际主流市场提前创造适宜的文化环境和消费者认知基础。

From the historical origin,development process,definition,product positioning,current market status and the difference with traditional Chinese medicine and other related concepts and terms,and the internationalization of Chinese herbal health food in recent years are reviewed.Taking U.S.market as an example,this paper puts forward that Chinese herbal health food be the pioneering force of the internationalization of Chinese medicine industry,call for paying attention to and give full play to the value of the internationalization of Chinese herbal health food to meet the international health needs,to exchange of Chinese health regimen culture as a new carrier and to cultivate the international consumption environment of Chinese health regimen culture.It will enrich the connotation and approach of Chinese medicine internationalization and create an appropriate cultural environment and good consumer perception basis for Chinese medicine.