摘要
The landscape and the uniqueness of culture is the principal capital of Bali’s tourism industry. The government shows its seriousness by setting the concept of tourism development in Bali as cultural tourism. Sanur is a region in Bali that relies on cultural tourism as a significant magnet in attracting tourists. However, the increasing number of tourists causes negative impacts, such as environmental damage. Applying the right tourism development strategy can help prevent environmental damage. This conceptual study attempts to identify environmental problems in Sanur area based on observation, interviews, focus group discussion, and documentation. This study used a descriptive-qualitative analytical method to formulate a strategy using the concept of 4A: attractions, amenities, accessibilities, and ancillary services that can be approached to develop Sanur into a green tourism destination. Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people.
