基于RMP模式下的乡村旅游产品开发现状分析——以“不老村”为例

Analysis of current situation of rural tourism product development based on RMP model——take the "Youth village" as an example

现如今飞速发展的乡村旅游产业,已然成为了乡村经济发展新的增长点,促进乡村转型升级的重要支撑产业。乡村旅游产品作为乡村旅游发展的产物,如何进行高效开发是整个旅游行业都关注的焦点。本文以南京不老村为调查对象,运用昂谱(RMP)分析模式,采用实地调查研究的方法对乡村旅游产品的开发现状进行分析研究,在此基础之上发现现存问题并提出提升建议。

Nowadays,the rapid development of rural tourism industry has become a new growth point of rural economic development and an important supporting industry to promote rural transformation and upgrading.As a product of rural tourism development,how to develop rural tourism efficiently is the focus of the whole tourism industry.This paper takes Nanjing youth village as the object of investigation,applies the analysis model of RMP and adopts the method of field investigation and research to analyze and study the development status of rural tourism products,and on this basis finds out existing problems and puts forward suggestions for improvement.