图书馆文化创意产品开发模式创新动力分析

Analysis of the Innovation Motive in the Development Mode of Library Cultural and Creative Products

商业模式创新是图书馆提升文化创意产品开发竞争力的关键因素之一。文章运用推力与拉力理论,从拉力、推力、支持角度三方面,深入剖析了图书馆文化创意产品开发商业模式创新动力因素及其完善策略,进而构建图书馆文化创意产品开发模式创新动力分析框架,为图书馆文化创意产品开发商业模式创新提供有益的借鉴。

Business model innovation is one of the key factors for libraries to enhance the competitiveness of cultural and creative products development. By using the theory of thrust and tension, the paper deeply analyzes the motive factors and improvement strategies of the business model innovation in the development of library cultural and creative products from the perspectives of tension, thrust and support, and then builds a dynamic analysis framework for library’s cultural and creative product development mode, so as to provide reference for the business model innovation of library cultural and creative products.