毕节试验区旅游产业与文化产业融合发展研究

Integration Research on Tourism Industry and Cultural Industry in Bijie Experimental Region

旅游产业和文化产业的融合发展是社会经济发展的必然趋势,分析了毕节试验区文化产业现状及当前旅游产业发展情况,构建了评价旅游产业和文化产业发展的指标,利用耦合协调度模型对融合发展情况进行实证分析,结果表明毕节试验区的旅游产业和文化产业的耦合度偏低,耦合协调度则显示两种产业由严重失调、中度失调过渡到轻度失调状态,表明毕节试验区的旅游产业和文化产业融合发展依然处于起步阶段,未来有很大的提升空间。最后,提出了全域统筹、全方位融合以及生态文化融合的融合发展战略。

The integration development of tourism industry and cultural industry is an inevitable trend of social and economic development.This paper analyzes the current situation of cultural industry and the development of tourism industry in Bijie experimental region constructs an evaluation index for the tourism industry and cultural industry,and makes an empirical analysis of the integration and development by constructing a coupling coordination model.The results show that the coupling degree of tourism industry and cultural industry in Bijie experimental region is relatively low,while the coupling coordination degree shows that the two industries have changed from serious imbalance,moderate imbalance to mild imbalance,indicating that the integration of tourism industry and cultural industry in Bijie experimental region is still in its infancy,and there is a big room to improve in the future.Finally,the integrated development strategy of whole-region planning,whole-ranging integrating and ecological culture integration is put forward.