历史新拐点下我国体育用品制造业营商环境、短板与路径分析

Analysis on the Environment,Problems and Path of Sports Goods Manufacturing Industry in China at the New Turning Point of History

采用文献资料法与逻辑分析法,通过梳理我国体育用品制造业发展历程,剖析我国经济发展新趋势,对我国体育用品制造业国内环境与国际环境进行了理论分析,结果表明:我国体育用品制造业国内政策环境有很大改善,国际市场有待进一步开发。但科技创新性不足,专业人才稀缺;品牌建设滞后,中高端市场占有率低;生产链条发展不平衡。因此,建议我国体育用品制造业要积极进行风险管理与风险交流,成立相应的业内组织与平台;积极推行"走出去"战略,加强国际合作,尤其是新兴经济体市场;引进人才、准确定位、重视品牌建设,向高附加值模式转型;积极推进科技创新,整合资源,注重创新专利的开发与保护;以政策为导向,顺势而为,主动适应生存环境的改变。以期为我国体育用品制造业寻找未来发展方向提供借鉴。

This paper analyzes the development history of China’s sporting goods manufacturing industry,analyzes the new trend of China’s economic development,and provides reference for the future development direction of China’ s sporting goods manufacturing industry. Using literature analysis and logic analysis,the paper analyzes the domestic environment and international environment of China’s sporting goods manufacturing industry. The results show that China’ s sporting goods manufacturing industry lacks scientific and technological innovation,professional talents are scarce,brand building lags,and the market share of middle and high-end market Low,the development of the production chain is uneven,international exports have great potential,and the domestic policy environment has greatly improved. Therefore,it is recommended that China’ s sporting goods manufacturing industry should actively carry out risk management and risk communication,establish corresponding industry organizations and platforms;actively promote the " going out" strategy,strengthen international cooperation,especially in emerging economies;introduce talents,accurately locate,Attach importance to brand building and transform to high value-added model;actively promote technological innovation,integrate resources,focus on the development and protection of innovative patents;take policy as the guide,take advantage of the trend,and actively adapt to changes in the living environment.