媒介技术视域下网络综艺节目形态革新模式研究

A Study on the Innovation Mode of Network Variety Shows in the View of Media Technology

进入21世纪,人们的文化素养逐步提高,对文化活动的要求也在提高,尤其是通过电视台传播的文化活动。人们接受信息的方式也在向碎片化改变,这些都促进了媒体传播方式的革新。融媒体的出现,正是当下背景的产物,而综艺节目是文化活动中的重要方面,丰富人们的文化活动有必要不断创新综艺节目,探寻更多的途径和方式。从融媒体时代背景下综艺节目的传播方式、发展状况、发展路径三方面来分析和研究媒介技术视域下网络综艺节目形态革新模式。

In the 21 st century, people’s cultural literacy has gradually improved, and requirements for cultural activities, especially those cultural activities spread by television stations. The way people receive information is also changing to fragmentation, which has promoted the innovation of media communication. The emergence of fusion media is the product of the current background, and variety shows are the important aspect of cultural activities. Therefore, it is necessary to continuously innovate variety shows and to explore more ways and means for enriching people’s cultural activities. This paper analyzes the innovation mode of network variety shows from the perspective of in the context of fusion media era in terms of the three aspects: dissemination mode, development status and development path.