浅议可持续品牌的N维形象
被引量:1
A BRIEF DISCUSSION ON THE N-DIMENSIONAL IMAGES OF SUSTAINABLE BRAND
摘要
当每个单维品牌的建设都将可持续发展的理念融入到品牌的理念、实践、传播以及综合性的品牌管理时,这些单维品牌的公约数就是企业的可持续品牌。
出处
《可持续发展经济导刊》
2019年第7期57-60,共4页
China Sustainability Tribune
二级参考文献16
-
1Michael T Ewing,Leyland F Pitt,Nigel M de Bussy,and Pierre Berthon.Employment branding in the knowledge economy[J].International Journal of Advertising,2002,21(1):3-22.
-
2Kristin B Backhaus.An exploration of corporate recruitment descriptions on Monster.Com[J].Journal of Business Communication,2004,41(2):115-136.
-
3Pierre Berthon,Michael Ewing,and Li Lian Hah.Captivating company:Dimensions of attractiveness in employer branding[J].International Journal of Advertising,2005,24(2):151-172.
-
4Ambler,T,and Barrow,S.The employer brand[J].Journal of Brand Management,1996,4(3):185-206.
-
5Kaye Thorne.One-stop guide:Employer branding[M].UK Surrey:Reed Business Information Ltd.,2004.
-
6Berry,L L.The employee as customer[J].Journal of Retail Banking,1981,3(1):25-28.
-
7Steven D Maurer,Vince Howe,and Thomas W Lee.Organizational recruiting as marketing management:An interdisciplinary study of engineering graduates[J].Personnel Psychology,1992,45(Win.):807-833.
-
8Hales,C.Internal marketing as an approach to human resource management:A new perspective or a metaphor too far?[J].Human Resource Management Journal,1994,5(1):50-71.
-
9Rynes,Sara L,and Barber,Alison E.Application strategies:An organizational perspective[J].The Academy of Management Review,1990,15(2):286-310.
-
10Fiona Rogers.Engaging employees to live the brand[J].Strategic HR Review,2003,2(6):34-37.
共引文献42
-
1Bottom Up与Top Down[J].管理学家(学术版),2013(12):34-34.
-
2薛晓辉.地方电视媒体“雇主品牌”建构思路和对策研究[J].人事天地,2014(6):28-31.
-
3周晖,侯慧娟,马瑞.企业雇主品牌吸引力及其形成机理研究[J].商业研究,2009(11):80-83. 被引量:9
-
4张军成.我国企业雇主品牌的要素与结构研究——基于广州地区五所高校应届毕业生的实证分析[J].茂名学院学报,2010,20(2):63-66. 被引量:1
-
5王磊,汪波.基于模糊物元模型的雇主吸引力比较研究——以环渤海地区高新区为例[J].西安电子科技大学学报(社会科学版),2010,20(3):24-30.
-
6沈辉.基于人才关系管理的雇主品牌塑造研究[J].经济研究导刊,2010(21):175-177. 被引量:1
-
7田书芹,王东强.基于人力资源管理生态系统的雇主品牌塑造[J].企业经济,2010,29(7):61-63. 被引量:4
-
8钟展.上市公司雇主品牌与企业绩效研究[J].武汉船舶职业技术学院学报,2010,9(2):46-51.
-
9郭朝晖.雇主品牌竞争力多层次模糊综合评价模型研究[J].商业研究,2010(9):49-53. 被引量:12
-
10沈阳,凌国顺.雇主吸引力国内外研究评述[J].企业活力,2011(1):63-67. 被引量:8