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浅议可持续品牌的N维形象 被引量:1

A BRIEF DISCUSSION ON THE N-DIMENSIONAL IMAGES OF SUSTAINABLE BRAND
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摘要 当每个单维品牌的建设都将可持续发展的理念融入到品牌的理念、实践、传播以及综合性的品牌管理时,这些单维品牌的公约数就是企业的可持续品牌。
作者 殷格非
机构地区 不详
出处 《可持续发展经济导刊》 2019年第7期57-60,共4页 China Sustainability Tribune
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