基于网络销售的食用菌产品标识创意分析

Creative Analysis of Edible Mushroom Product Labeling Based on Network Sales

随着电商的兴起,食用菌销售从线下拓展到了线上。网络销售的介入产生了很多电商食用菌大品牌各大商家开始重视对品牌的打造,而食用菌产品标识是打造食用菌品牌最凸显的标识,对于提升品牌价值有重要作用,食用菌企业在电商潮流下应更加重视食用菌产品标识的创新,为食用菌在网络成功销售打好基础。

With the rise of e-commerce, edible fungi sales have expanded from offline to online. The involvement of network sales has produced many large brands of edible fungi in e-commerce. Major businesses began to attach importance to brand building, and edible mushroom product logo is the most prominent brand building, which plays an important role in enhancing brand value. This requires edible mushroom enterprises to pay more attention to the innovation of edible mushroom product logo under the trend of e-commerce, laying a good foundation for successful online sales of edible mushroom.