乡村亲子旅游活动开发初探

First exploration of rural parent-child tourism activities development in the countryside

随着人们生活水平的提高和对儿童教育的关注,乡村亲子旅游逐渐升温并成为城市家庭钟爱的旅游选择,开展乡村亲子旅游研究极具现实意义。以《爸爸去哪儿》第一至第四季乡村亲子旅游系列节目中的25个村庄作为研究对象,采用内容分析等方法,对各村庄共251项不同亲子旅游活动的活动类型、活动人群和活动场所三项要素进行分析,借助SPSS 22.0、Excel 2013等软件进行要素间的相关性分析以及村庄类型与活动类型的相关性分析。结果表明:村庄类型、活动人群和活动场所显著影响活动类型。具有地域性和认知性特征的活动类型客体是乡村亲子旅游活动的核心;差异性和多元化的参与主体是乡村亲子旅游活动的活力支撑;原有功能活化和新功能衍生赋予乡村亲子旅游场所载体持续的生命力。

With the improvement of people s life and the concern for childrens education, rural parent-child tourism is gradually warming up and becoming a favorite tourism for urban families.25 villages in the rural parent-child tourism series programs were taken as the research objects.The content analysis was used to analyze the activities of 251 different parent-child tourism activities in each village, and three elements(activity type, participants and activity place)were analyzed. The correlation analysis among the elements,the village type and activity type was carried out by SPSS 22.0 and Excel 2013.The results showed that the type of village, the participants and the activity place had significant influence on the activities. The activity type with regional and cognitive features is the core of rural parent-child tourism activities. The participation of diversity and diversification is the vitality of the countryside paternity tour. The original function activation and the new function promote the sustainable vitality of the rural parent-child tourism sites.