基于电子商务环境的我国企业对外贸易竞争优势提升路径分析

Analysis on the Way to Promote the Competitive Advantage of Foreign Trade of Chinese Enterprises Based on E-commerce Environment

电子商务逐渐成为当前最具有影响力的商务模式,尤其是当前互联网信息技术的广泛应用,促使电子商务逐渐对企业对外贸易的竞争优势产生深远的影响,以促使我国经济稳定增长。基于此,本文从当前的电子商务环境下我国企业对外贸易的特点入手,深入进行分析,并明确其影响的渠道,结合实际情况提出合理的优势策略,以供参考。

E-commerce has gradually become the most influential business model at present, especially the wide application of Internet information technology, which impels e-commerce to exert a profound influence on the competitive advantage of enterprises’ foreign trade in order to promote the stable growth of our economy. Based on this, this paper starts with the characteristics of Chinese enterprises’ foreign trade under the current e-commerce environment, makes an in-depth analysis, and clarifies the channels of its influence, and puts forward a reasonable advantage strategy in the light of the actual situation, so as to provide reasonable advantage strategy for reference.