特色农业与旅游业耦合发展的实证分析与优化建议——以沂蒙山区桃业与旅游业为例

Optimization Ideas of Coupling Development Between Characteristic Agriculture and Tourism Industry in Mountainous Area——Based on Investigation on Peach Industry and Tourism in Yimeng Mountainous Area

农业与旅游业协同发展模式有利于山区现代农业发展和农村经济可持续发展。选取沂蒙山区桃业与旅游业耦合案例,通过构建综合评价指标体系,运用耦合协调模型,实证分析桃业与旅游业耦合协调性。结果表明,沂蒙山区特色农业与旅游业耦合发展度不高、整体协调性较差,其他集中连片山区不同程度存在此问题,不利于乡村振兴战略推进。基于此,提出树立产业“大耦合”理念,发挥旅游业引领优势等对策建议,以期推进集中连片山区特色农业与旅游业耦合发展。

In recent years, the coordinated development model of agriculture and tourism was conducive to the construction of modern agricultural development in mountainous areas and the sustainable development of rural economy. It selected the coupling case of peach industry and tourism in the Yimeng Mountainous Area, then, the coupling coordination empirically with a comprehensive evaluation index system was analyzed. The results of the study showed that there were some problems in the characteristic agriculture and tourism in Yimeng Mountainous Area, such as low coupling development, poor overall coordination, etc. These problems were also reflected in other contiguous mountain areas, which was not conducive to the promotion and implementation of the rural revitalization strategy. Aiming at the problems existing in the coupling development of characteristic agriculture and tourism, some suggestions were put forward, such as: taking the industry's "coupling" as the guideline, making the best of the leading advantages of the tourism industry, and promoting the coupling development of characteristic agriculture and tourism in the mountainous areas.