“新零售”背景下我国实体书店转型路径研究

Study on the Transformation Path of China’s Physical Bookstore under the Background of “New Retail”

近年来,传统实体书店在"新零售"的浪潮下加速实施转型升级,积极拓宽传统实体书店阅读文化空间,引入咖啡、教育培训、文创产品等多元业态,融入ERP、人脸识别、大数据等先进技术手段,实现了从传统发行渠道商向"阅读服务提供商"的转变,为实体书店的发展带来新的曙光和消费动力.

In recent years,traditional physical bookstores have accelerated the implementation of transformation and upgrading under the wave of"New Retail",actively expanding the reading space of traditional physical bookstores,introducing various formats such as coffee,education training,and cultural creative products,Integrating advanced technologies such as ERP,face recognition,and big data.Realize the transition from traditional distribution channels to "reading service providers",bringing new dawn and consumption power to the development of physical bookstores.