从教学实践角度谈汉字图形的视觉传达设计

On the Visual Communication Design of Chinese Characters from the Perspective of Teaching Practice

汉字不仅具有记录信息、传承文化等功能,而且展现出了内涵之美、结构之美与形态之美。将汉字图形元素运用到视觉传达设计当中,对于提升视觉传达设计作品审美性具有重要意义。本文对汉字图形在视觉传达设计中的美学价值做出分析与论述,从教学实践角度对汉字图形在标志设计以及平面广告设计中的运用做出了研究与探讨。

Chinese characters not only have the functions of recording information and inheriting culture,but also show the beauty of connotation,structure and form.Applying the graphic elements of Chinese characters to visual communication design is of great significance to enhance the aesthetics of visual communication design works.This paper analyzes and discusses the aesthetic value of Chinese character graphics in visual communication design,and discusses the application of Chinese character graphics in logo design and graphic advertisement design from the perspective of teaching practice.