镇江市中医药文化软实力研究

Study on Soft Power of Traditional Chinese Medicine Culture in Zhenjiang City

中医药文化软实力是国家软实力的重要组成部分,提高中医药文化软实力,有利于提高国家的综合实力。本文从中医药文化价值吸引力、知识生产力和社会影响力三个方面探讨江苏省镇江市中医药文化软实力的现状,分析其优势与不足并提出建议,为提升国家中医药文化软实力提供参考。镇江市中医药文化价值吸引力不断增强,但知识生产力薄弱,社会影响力不足。应加强中医药服务体系建设,强化中医药人才培养,打造中医药文化品牌。

The soft power of Traditional Chinese Medicine culture is an important part of national soft power. Improving the soft power of Chinese medicine culture is conducive to improving national comprehensive strength. This paper discusses status quo of soft power of traditional Chinese medicine culture in Zhenjiang city, jiangsu province from three perspectives: attraction of traditional Chinese medicine culture value, knowledge productivity and social influence and analyzes its advantages and disadvantages and puts forward suggestions to improve the soft power of Chinese Medicine. The cultural value of Traditional Chinese Medicine in Zhenjiang City is increasingly attractive, while the knowledge productivity is weak, and the social influence is insufficient. It is necessary to strengthen the construction of Traditional Chinese Medicine service system, improve the training of Traditional Chinese Medicine talents, and build the brand of traditional Chinese medicine culture.