摘要
现阶段,随着海外传播热潮的到来,网络文学在海外大受欢迎,使得海外受众研究已然是当下最具现实意义的研究课题之一。遗憾的是,目前这一研究尚未正式起步。人们更多在为网络文学带来的文化输出欢欣鼓舞,然而文化输出不等于文化认同,前者是海外受众身份认同构建的开始。文章通过观看/表演范式,分析海外受众如何在"看"与"被看"之间完成身份认同的构建过程,并试图研究这一过程目前的发展态势,为未来中国文化真正走向世界完成受众学方面的一些积累。
Nowadays, with the advent of the rising wave of overseas communication, the popularity of Chinese online literature abroad has made the study of overseas readers one of the most realistic research topics. Unfortunately,this study has not yet officially started in China. Chinese people are more excited about the cultural output brought by online literature. However, cultural output is not equal to cultural identity. The former is the beginning of the construction of the identity of overseas readers. Through the paradigm of spectacle/performance, this study analyzes how overseas readers complete the process of identity construction between "reading" and "being read", and tries to study the current development trend of this process in order to obtain some achievements and to promote the going out of Chinese culture to the world in the future.
作者
尤达
YOU Da(Media College,Nanjing University of the Arts,Nanjing 210013,China)
出处
《编辑之友》
CSSCI
北大核心
2019年第8期49-54,59,共7页
Editorial Friend
基金
江苏省社会科学基金项目“‘互联网+’语境下国产IP电影的国际视野研究”(17YSD009)
江苏高校哲学社会科学基金项目“网络自制剧文化输出策略研究”(2017SJB0376)
关键词
网络文学海外受众
媒介消费
主动参与性
行为模式
overseas readers of online literature
media consumption
active participation
behavioral model
