基于网络文本内容分析的创客行为比较研究

A Comparative Study of Makers’ Behaviors Based on the Content Analysis of Internet Texts

为了比较兴趣导向型创客和创新创业导向型创客的行为特征,借助文本分析软件Rost Content Mining 6对“蘑菇云搞事情小分队”微信群、“百度创客贴吧”的网络文本内容进行词频分析,对两类创客的行为动机、行为方式、人际关系、情感等特征进行比较分析。研究发现:创客呈现商业化倾向,创客具有过程导向和目标导向两个不同的行为逻辑。创客学习具有不完整性,不同类型的创客嵌入不同的社会关系网络之中。因此,创客运动应彰显创客本质特征,应实施分类指导策略,应加强创新2.0模式教育,应构建线上线下相结合的社会互动模式。

To compare the behavioral characteristics between interest-oriented makers and innovation-and-entrepreneurship-oriented makers,it analyses the word frequency of internet texts from “Mushroom cloud work” WeChat group and the “Baidu maker post bar” by the use of Rost Content Mining 6 and compares characteristics such as motivation,behavioral modes,interpersonal relationships and emotions of the two types of makers.It demonstrates that makers tend to be commercialized;there are two different behavioral logics,namely,process-oriented and target-oriented,the makers' learning is incomplete;different types of makers are embedded into different social networks.So,the maker campaign should strengthen the essential characteristics of makers,implement the classified guidance strategy,strengthen the education of innovation 2.0 mode,and build a social interactive mode combining online and offline.