数字出版视阈下扎染手工艺的创新传播路径研究

Research on the innovation and communication path of the printing and dyeing craft under the visual threshold of the digital publishing

扎染工艺的发展与传播日趋缓慢,运用数字出版的方式对扎染手工艺的传播途径进行研究创新是传播传统文化的有效措施,其主要应用有:基于互联网H5页面的扎染知识传播,这种方式传播面广且不受地域和硬件设备等因素的影响;基于虚拟现实技术的艺术情境构建传播,这种方式的真实感与体验性强,具有一定的科技吸引力;基于实地体验的工作坊传播,这种方式能将创作与传播结合,让受众成为设计师,亲身体验扎染艺术的乐趣。运用数字出版手段创新白族扎染手工艺的传播与推广途径,能够吸引更多数字出版工作者的注意力,在尊重传统文化的基础上进行再设计,将传统工艺的文化情感与现代设计相融合,创造出符合大众审美需要的艺术精品,从而推动传统手工艺的传承与发展。文章对这一工艺的创新传播途径进行了研究。

The development and dissemination of tie-dyeing technology is becoming slower and slower. It is an effective measure to use digital publishing to research and innovate the dissemination ways of tie-dyeing crafts to disseminate traditional culture. The main applications are the dissemination of tie-dyeing knowledge based on Internet H5 pages, which has a wide range of dissemination and is not affected by geographical and hardware factors. It is based on virtual reality technology to construct and disseminate the artistic situation, and this way has a strong sense of reality and experience, and has a certain scientific and technological attraction. It is based on the field experience of workshop dissemination, and this way can combine creation and dissemination, which lets the audience become designers and experience the fun of tie-dyeing art first-hand. Using digital publishing means to innovate the dissemination and the promotion of Bai tie-dyeing handicraft and can attract more attention of digital publishers, redesign it on the basis of respecting traditional culture, integrate the cultural emotion of traditional crafts with modern design, and create fine works of art that meet the aesthetic needs of the masses, thus attracting more attention of digital publishers, so as to promote the inheritance and development of traditional handicraft.In this paper, the innovative transmission way of this process is studied.