乌兰察布市乡村旅游发展分析

Analysis of Rural Tourism Development in Ulanqab

乡村旅游作为促进农村蓬勃发展、农业转型升级、农民脱贫致富的重要抓手,在实现乡村振兴中发挥了重要的作用,近年来,乌兰察布市也积极推进了乡村旅游的发展,本文通过对乌兰察布的发展现状分析,发现在发展过程中存在很多不足之处,如:基础设施有待改进、产业融合深度不够、旅游品牌辨识度低,营销力度小、从业人员专业素质较低,服务意识不强、经营管理不够完善。最后,为乌兰察布市乡村旅游发展提供了针对性的建议对策。

As a pivotal force to promote vigorous development of rural areas, transform and upgrade agriculture, and help farmers rid of poverty to get rich, rural tourism plays an important role in implementing the rural revitalization strategy. In recent years, Ulanqab has also promoted rural tourism. Through analyzing the current development of Ulanqab, this paper finds that there are many deficiencies, such as poor infrastructure, shallow industrial integration, weak tourism brand recognition and insufficient marketing efforts. Other deficiencies include: low professional qualities of staff, weak service consciousness along with imperfect operation and management. Considering this, the paper provides some suggestions and countermeasures for the development of rural tourism in Ulanqab.