摘要
“粉丝经济”通过在粉丝与被关注主体之间建立情感及信任,增强消费者偏好、实现消费购买,最终转变为商业价值的一种新形态经济模式。本文阐述了“粉丝经济”的主要模式和特点,分析了粉丝经济的正面和负面影响,在此基础上提出了引导粉丝经济良性发展的对策建议。
The "fan economy",based on the establishment of emotion and trust between fans and subjects concerned,is finally converted into an emerging economic mode with commercial values by enhancing customers’ preference and promoting consumption.On the basis of an elaboration of the dominant mode and feature of the "fan economy" as well as an analysis of its positive and negative influence,this paper proposes a solution to guiding the enabling advance of the fan economy.
作者
郑丽莉
ZHENG Li-li(Economic and Technical College of Anhui Agricultural University, Hefei 230036, China;Anhui International Economy College, Hefei 230036 , China)
出处
《内蒙古财经大学学报》
2019年第4期18-20,共3页
Journal of Inner Mongolia University of Finance and Economics
基金
安徽省自然科学重点项目(KJ2017A819)
关键词
粉丝经济
经济模式
消费行为
社会影响
fan economy
economic mode
consumer behavior
social influence