摘要
休闲体育产业互联网思维应立足于互联网技术去思考和解决休闲体育产业中出现的问题。"互联网+"使得休闲体育产业出现了强大的连接与聚合、打破信息不对称的既得利益、消费互联网向产业互联网转变的互联网化特征现象,重构了休闲体育产业商业模式的平台思维、大数据思维、粉丝思维、碎片化思维、个性化服务思维的互联网思维模式。
The thinking mode of Internet leisure sports should consider and solve the problem in leisure sports industry base on the internet technology."Internet +" makes it possible for the leisure sports industry to connect and aggregate strongly, to break the vested interests of asymmetric information, and to change the consumer Internet to the industrial Internet, which restructures the commercial leisure sports industry’s thinking mode of platform, Big Data, fans, fragmentation and personal service.
作者
张和莉
潘丹旎
ZHANG Heli;PAN Danni(Chengdu University of Information Technology, Chengdu Sichuan, 610041, China;Chongqing University, Chongqing, 400044, China)
出处
《四川体育科学》
2019年第4期17-20,共4页
Sichuan Sports Science
基金
四川休闲体育产业发展研究中心项目(2017H149)
四川省教育厅研究项目(2018Z091)
关键词
休闲体育
体育产业
互联网
思维模式
Leisure sports
Sports industry
Internet
Mode of thinking