长江干流四川段沿岸城市的体育旅游发展研究

Research on the Development of Sports Tourism in the Cities along the Sichuan Section of the Main Stream of the Yangtze River

本研究以长江干流四川段,包括宜宾市和泸州市为研究区域,采用文献资料法对长江干流四川段沿岸城市体育旅游的经济发展、政策背景、旅游资源环境等因素进行分析整合,并实地走访发现旅游市场主体发育不够成熟,缺少景区品牌建设、体育与旅游整体关联度较低、城镇居民人均收入低、城市基础设施与文旅赛事发展不配套、体育旅游人才匮乏,景区知名度低等劣势。结合自身优势和劣势提出优化路径:"以赛兴城"和"区域一体化"发展模式;挖掘内涵、注重特色;开发乡村休闲型体育旅游,用体育振兴乡村经济;全方位抓配套;构建优秀人才引进"绿色通道";以赛为媒,多途径推广。

In this study, the Sichuan section of the mainstream of the Yangtze River, including YiBin City and LuZhou City, was used as the research area. The literature data method was used to analyze and integrate the economic development, policy background, tourism resource environment and other factors of the urban sports tourism along the Sichuan section of the Yangtze River. It is found that the main development of tourism market is not mature enough, lacking the brand construction of scenic spots, low overall correlation between sports and tourism, low per capita income of urban residents, unsuitable development of urban infrastructure and cultural and tourism events, lack of sports tourism talents, and low visibility of scenic spots. Combining its own advantages and disadvantages, it proposes an optimization path:"Revitalizing the city with events" and "regional integration" development model;excavating connotation and paying attention to characteristics;developing rural leisure sports tourism, using rural sports to revitalize rural economy;The introduction of talents into the "green channel";the game as a medium, multi-channel promotion.